A lot of things have unfolded since we returned from the “canceled” Arnold Sports Festival and it’s been an unbelievable whirlwind. Without discounting the impact the Coronavirus pandemic has had on people - health and business wise - we still wanted to share our experience with you.
Without further ado, here’s our recap of the 2020 Arnold Sports Festival.
By now you already know the devastating news that the Arnold Sport Festival Expo was canceled. Over 400 vendors got the news on Wednesday, two days before the event, that their investments had been wiped away. The emptiness of the expo room and the Convention Center halls was eerie. There were still people scattered about but nowhere near the 200,000+ hustle and bustle we were accustomed to. VIKN Performance was one of the few lucky ones. I counted a total of 6 booths still operating outside of what would have been the expo floor. The hallways and the athletic arenas, where most of the competitions were still being held, were the only places people were allowed in.
As a sponsor, VIKN was positioned on the edge of the Strongman Arena in what amounted to some of the best seats in the house. This was actually the first time we were able to see the entire Strongman show from start to finish, including the amateur and pro men and women, and while it didn’t have the atmosphere of thousands of people cheering them on it was still exciting for us.
We loved cheering on the athletes and getting what felt like a behind the scenes and front row view of the action, as well as providing the competition shirts and meeting some awesome strong people. Obviously it was a bittersweet weekend with minimal spectators and no vendors, but smaller crowds meant more time for us to connect with athletes, coaches, and the people from Strongman Corporation that make these events happen. We’d like to give a HUGE thank you to Dione and Joe for everything they do, and for inviting us to be a part of this amazing event.
If you were unable to attend (like most), here's the Arnold discount code* to receive $5 off anything on our website: 2020arnoldgrip
*Use code before April 15, 2020. Can not be combined with any other offer. One use per customer.