Blog

March 3rd, 2018 ~ The VIKN GRIP CHALLENGE debuted at the Arnold Sports Festival and it felt like, kind of a big deal. Each year, the Arnold attracts thousands of people to the Convention Center in Columbus, Ohio for this world-renowned, multi-sport event. This year was the 30th Anniversary of the Arnold Sport Festival, with record-breaking attendance around 200,000 people, including 18,000 athletes, from 80 different nations, showcasing 70 sports & events. Like I said, kind of a big deal. Literally, thousands of vendors, slinging massive amounts of swag, pre-workout energy drinks and various protein products filled the fitness expo. Spectators gathered around stages to witness...

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By Mark Reifkind ~ There are no strong people with weak hands. In fact, grip strength, along with abdominal and hip strength (read glute) are the three key neural generators of strength. You’ll never meet a weak mechanic or farmer or anyone who uses their hands in manual labor. Why? Because the body is a linked, interconnected system and the hands (along with the feet) are our first connection to the physical world. Strong hands, strong body. Grip strength is also being used now by doctors as a key indicator of longevity. When your grip goes, your health might not be far...

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Grip Strength -

Grip strength may be the one of the most underrated elements of resistance training.  It’s always, “What do you bench?" "How much can you deadlift?" "How many reps of xyz can you do?" "How fast did you do that?" "How far did you go?” Never has anybody asked me what my dynamometer score was. Considering grip strength is so integral to performance, why aren’t we paying more attention to it? Sure we KNOW it's important; but are we training it systematically, or is grip strength just a by-product of all the work we are doing? Are we eschewing grip strength...

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Events -

Are you attending the 2017 Naturally Fit Games in Austin, TX?? We are! VIKN is proud to be the official chalk sponsor of the Naturally Fit Games! Come by our VIKN booth during the games to get 10% off badass VIKN gear. We also invite you to compete in our 2 fun booth competitions: Grip Strength Competition: How long can you do a farmers hold?? Grab one of our heavy kettlebells and hold it the longest to win free VIKN gear! Beard Competition: Take a picture at the VIKN photo booth and show off your burly beard! Tag #VIKNbeardstrong and you could...

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